Delve into the enigmatic realm of creative insight, where sudden breakthroughs known as “Eureka moments” illuminate the path to innovation. From Archimedes’ buoyancy principle to Einstein’s theory of relativity, history abounds with such insights that have shaped our world. Scientific theories explain the role of intuition and heuristics in these moments of genius. Practical applications demonstrate how creative insight fuels problem-solving and scientific discovery. Embracing the power of “Eureka!” can unlock our own creative potential and foster advancements in diverse fields.