Towards the Crowd is a movement embracing participatory urbanism and data-driven urbanism to empower citizens in city planning. Led by Philip Hayes Taylor and Carlos Moreno, this movement has gained traction through organizations like Towards the Crowd and MIT Senseable City Lab. Its impact is evident in events like the Smart City Expo World Congress and World Urban Forum. Core concepts include collective intelligence, smart cities, and data visualization, fostering transformative urban development and decision-making.